Mother Hubbard’s Cupboard
“It Happens at The Hub”
Most Bloomington residents are aware of “The Hub”, but blind to the fact that it builds community by bringing people together over a meal, sharing skills, and harvesting the garden. The goal was to show that involvement with Mother Hubbard’s Cupboard will provide Bloomington caretakers and their children with various kinds of nourishment, making use of the skills they inherently posses.
Children have the proclivity to excel in gardening, cooking, and community service – activities that occur at the heart of The Hub.
Showcasing these natural tendencies in magazines that Indiana caretakers typically read such as Parenting, Bloom Magazine, and Reader’s Digest; as well as in flyers posted around the community is the perfect way to present that their children can create change by harnessing their youthful skills at The Hub.
Social
Adults consistently use Instagram and Facebook to obtain parenting advice and scour activities to enroll their children in. These posts will cater to every caregiver’s desire to get their children off their electronics and outside by simply letting their kids be kids at The Hub.
The Talk of the Town
By creating awareness of The Hub at local grocery stores, the target audience will have the opportunity to donate as well as be incentivized to look into the activities held at Mother Hubbard’s Cupboard.
Bloomington Hardware Collaboration
Caregivers can entertain their children while shopping with The Hub’s interactive chalkboard, encouraging locals to provide produce ideas and to visit the garden to help plant their favorite fruits and veggies.
